Visitors to the microsite will be able to participate in activities and learn about some of the key Tamagotchi characters and how the Digital Friend device works. Girls can watch the characters come to life via the weekly Dream Town webisodes, download posters and instructions, play games and enter competitions to win Tamagotchi prizes.
Vicki Elmer, product manager at Bandai, comments: “We wanted to try something different this autumn to entertain our target audience for Tamagotchi and this superb microsite is the perfect solution. Its attractive design is bound to appeal to young girls and there is plenty of content to keep them engaged. We hope it will illustrate just how much fun they can have with their Tamagotchi and encourage them to work hard at keeping their Tamagotchi character alive for as long as possible.”
The microsite went live last month and the supporting pre-roll campaign runs until December 1st.
You can enter the fun world of the Tamagotchi Friends microsite at: www.popgirl.tv/tamagotchifriends