The exclusive event was attended by UK media including The Sun, Bauer Media, Daily Express, The Telegraph, The Guardian, ITV’s This Morning and Heat Magazine, plus many more bloggers, and a number of celebrity fans and their children, including Natalie Cassidy, Imogen Thomas and Charlie Condou.
The press were greeted by 101 Tatty Puppies, and treated to a complete brand experience with Blue Nose face painting, character appearances, treasure hunts and toy testing stations, where children could play with products from the range including the latest Tatty Teddy & My Blue Nose Friends collectable figures and playsets from Wolds Apart, felt craft kits from DoCrafts, puzzles from Ravensburger, sticker kits from Blueprint and the brand new Christmas Annual from Pedigree.
Join In and Play Tatty Puppy also showed off his puppy movements and reactions as he interacted with the Blue Nose Friends App. The latest character webisodes were unveiled for the first time before airing on the Bin Weevils website later this week.
Catherine Lawrence, Carte Blanche brand manager, said: “The Hamleys event is just one of a number of marketing events and activities we are running throughout the year to support our Tatty Teddy & My Blue Nose Friends brand. We’ve been delighted by the reaction of press and most importantly their children today, demonstrating just how successful the brand can be this Christmas.”
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