The campaign, which starts this week, includes branded ads on Swapit and partner sites such as Pop and Pop Girl and a Swapit TV takeover, where kids can watch Tatty Teddy & My Blue Nose Friends webisodes in a fully branded area. There will also be a range of games including Beat the Clock and Spot the Difference, with an exclusive image featuring four Blue Nose Friends in a never-before-seen scene. A Design & Share competition will see kids designing their own Blue Nose Friends characters using a digital tool kit and sharing them with other fans on a special gallery on the Tatty Teddy microsite to win Swapits and prizes for the best creations.
Catherine Lawrence, Carte Blanche brand manager, commented: “This is our second venture with Swapit. The first campaign which ran in the Spring gave us brand awareness stats of 93% amongst Swapit users within our target market (girls aged 6-12), and record-breaking bid numbers in the Tatty Teddy ‘fan frenzy’ auction. This latest campaign features more fun and interactive elements, taking advantage of additional branded digital content and we feel confident it will be as successful – if not more successful – as the previous campaign.”
The online campaign will run for six weeks and throughout the half term holiday period to reach an estimated 800,000 users of the site.
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