TCG has appointed Lisle International Licensing as its licensing and merchandising agent for the ROXX brand in Europe (including UK), Australia, New Zealand and Emerging Markets including Russia and the Middle East.
ROXX is the newest collectible, tradable, playable, head-to-head competitive game of skill, featuring edgy game pieces that appeal to school-age and tween boys. The ROXX line includes the collectible pieces, carrying and display cases, and additional accessories all sporting edgy designs that make the brand instantly recognisable and ultra appealing to the market. The success of the brand has lead to calls for other categories which will now be available from the licensing programme.
Michael Albert, partner of TCG, said: “We are thrilled to have Lisle International on board as our partner for International markets. The ROXX brand has tremendous licensing potential, and we believe that Lisle International is a perfect fit for TCG to develop the ROXX licensing program and roll additional product into the European marketplace and other wider territories.”
Gayle Tarrant, licensing partner at Lisle International, said: “ROXX is one of those cool and edgy collectibles that lends itself to many merchandising categories beyond the toy aisle. We are very excited to add TCG’s ROXX brand to our client roster and are committed to taking ROXX to new levels at retail through a strategic licensing program.”
Under the terms of the deal, Lisle International will represent ROXX for all licensing and merchandising efforts across Europe Australia, New Zealand and Emerging Markets including Russia and the Middle East. ROXX will roll from toys and collectibles into apparel, hats, shoes, stationery and plush. In addition, Lisle will implement ROXX promotions in packaged goods and at fast food chains.