The Story of Team GB from Beijing to London, and the Road to Rio is to be one of the keynote addresses at BLE 2014.

Brand Licensing Europe, the Advanstar organised exhibition, has announced that Team GB will give the Keynote Address at BLE 2014 on Tuesday 7th October at 13:00.

Leah Davis, head of marketing for Team GB at the British Olympic Association, and Simon Massie-Taylor, commercial director at the British Olympic Association, will tell the BLE audience the story of how London 2012 was a ‘game-changer’ for the BOA and how it has built and maintained an active fan base. They will share the vision for what happens now for Team GB and outline the key opportunities on the road to Rio, from licensing to events.

Leah said: “Team GB has been on a fantastic journey in the last few years, both on and off the field of play, but there is much more to come. We’re looking forward to sharing the story of our journey with the delegates at BLE and talking about some of our exciting plans on the road to Rio 2016 and beyond. We are a pretty unique sporting brand in that Team GB brings people together and if you put that alongside the Olympic Games, there are exciting opportunities ahead.”

Darren Brechin, BLE event director, added: “It’s very exciting for us to welcome a brand that carries with it such warmth, strength and opportunity. We all saw what was achieved with the brand around London 2012 and I’m looking forward to hearing Leah and Simon talk about the next chapter in its history.”

The Keynote forms part of the Licensing Academy programme of talks and seminars which are held during BLE 2014. They are free to attend and the programme can be found at www.brandlicensing.eu.

Brand Licensing Europe 2014 takes place from 7-9th October 2014 at London’s Olympia.

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