LICENSING NEWS

Technicolor appoints Simba Toys as master toy partner for The Deep

Published on: 13th September 2017

Toy company will initially release a range of figures, playsets, and role-play toys and accessories.

Simba Toys will then expand into outdoor, die-cast and radio-controlled vehicles and wheeled toys. The first toys will roll out at retail in UK, Germany, Austria, Switzerland, and Nordic countries in Q3 of calendar 2018.

The Deep series airs in over 130 markets around the world and follows the adventures of the Nekton family, a team of underwater explorers.

Pam Kunick Cohen, head of brand management, licensing and merchandising, Technicolor, commented: “We are thrilled to be working together with a world-class company like Simba Toys. Their enthusiasm for The Deep (known as Nektons in Germany), and willingness to collaborate at every stage of development ensures a robust toy line that will truly capture the essence of the brand.”

Werner Lenzner, licensing & strategic development manager of the Simba Dickie Group, added: “The Deep is a top-rated animated series in several countries already and expanding in others rapidly. We are looking forward to developing this exciting property together with Technicolor into a strong global licence by creating an exciting and interactive toy range. The key elements of these undersea adventures such as action, cool vehicles, animals and good versus evil, fit perfectly for the target group of kids 6-9 years.”

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