Tenancies extended for permanent stands at Spielwarenmesse

Published on: 2nd November 2023

Tenancies of the leading long-term tenants in Hall 12.2 have been extended, while the area around the stands in the upper level of NCC West has been renovated.

The Spielwarenmesse has taken an important step this year in securing the future of its familiar location in Nuremberg: the tenancies of the leading long-term tenants in Hall 12.2 of the exhibition centre have been extended by three years. At the same time, the area around the ‘permanent stands’ in the upper level of NCC West has been renovated and will appear in its new splendour at the forthcoming event, which takes place between 30th January and 3rd February.

Hall 12.2 at Spielwarenmesse

“For over 20 years, Hall 12.2 has represented a very special trade fair experience,” says Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG. “By extending their contracts for the permanent stands, the major exhibitors are expressing their confidence in Spielwarenmesse over the coming years.”

Two-thirds of them have been there from the beginning, and 21 German and international companies currently occupy the 13,700 m² exhibition space. Exhibitors in Hall 12.2 include: Funrise, HTI, IMC Toys,, Lego, Mattel, Revell, Rubies Masquerade, Tomy, VTech, Zapf Creation and Zuru.

At the forthcoming Spielwarenmesse, exhibitors in Hall 12.2 will be presenting their highlights in a freshly redesigned environment. The modernisation, undertaken by brand staging specialists mac. brand spaces, involved removing the steel structures in the arcade walkways to open up the view of the stand areas, providing a friendlier and brighter environment. The new floor covering, the use of modern lighting elements in the walkway areas and the redesigned entrance area complement the fresh look and beckon the buyers in to the well-known toy producers’ stand areas. The companies use the spaces all year round – as showrooms and event locations, for example – but their primary use is during Spielwarenmesse.

“The dimensions of the 2024 Spielwarenmesse will exceed those of the previous fair – major brands in all product fields are represented,” added Christian. “The tenancy extension, the modernisation and the very good occupancy rates in the individual halls are an impressive endorsement of its position as one of the world’s leading trade fairs.”


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