NEWS

Tesco gives Sindy a new look

Published on: 14th September 2016

New Sindy dolls, with a realistic body shape, are to go on sale at Tesco.

sindy480Sindy, which in 1985 claimed 80% of the fashion doll market, is now seven inches taller and has more shapely arms and legs. The doll will go on sale in its first appearance on the market since disappearing from the High Street when Woolworths was dissolved in 2009.

After having licensed the brand from Exeter-based owner and creator Pedigree Toys, Tesco’s designers have given Sindy 11 sets of clothes as well as a shoe and accessory collection.

Dawn Lavalette, head toy buyer at Tesco, commented: “Sindy stood out from other dolls and her captivating, angelic look made her popular all over the world. Now we’ve restored her beautiful and unique look and worked with our own top fashion designers to come up with a dazzling new range of clothes.”

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