Tesco replaces head marketer

Published on: 9th April 2014

Philip Clarke, Tesco’s chief executive, has appointed a new chief marketing officer in place of Matt Atkinson, who has been in the role for just over a year.Tesco-Logo-300

It is unclear whether Mr Atkinson will remain at Tesco in another role or leave the company. Mr Clarke is understood to have identified a new chief marketing officer to replace him. The role has oversight of the company’s advertising strategy as well as the Clubcard loyalty scheme.

The news comes days after the supermarket group’s chief financial officer, Laurie McIlwee, resigned. The finance director’s departure leaves Mr Clarke as the only executive director on Tesco’s board, and The Sunday Times reported at the weekend that City investors were applying pressure to ensure that Mr McIlwee’s successor was capable of replacing the chief executive.

The decision to sideline Atkinson has emerged as data published on Tuesday by Kantar Worldpanel, a research agency, showed that Tesco’s share of UK grocery spending declined from 29.7% in the 12 weeks to March 30, 2013 to 28.6% in the equivalent period this year.

Tesco will announce its annual results next week, with profits forecast to fall sharply and the company’s share price already at their lowest level for 10 years.

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