Tesco teams up with BerryWorld and Schleich for major Smurfs promotion

Published on: 18th July 2012

Tesco, in conjunction with Schleich and BerryWorld is delighted to announce the upcoming launch of its latest Blueberry promotion.

Over 3,000 Sporty Smurfs will be given away during the four-week promotion, which hits stores on Monday 23rd July. BerryWorld will be supplying special promotional packs of blueberries to Tesco throughout this period, which give customers a chance to win one of the many Smurfs available.

The promotion will be supported by in-store theatre and raffles for the customer, with character visits in selected Extra stores.

Speaking of the promotion, Laura Bull, Schleich’s marketing manager, commented: “This is a fantastic marketing opportunity to bring Smurfs into the hands and hearts of children across the country. With it being such a special sporting year, we are delighted to be working with Tesco and BerryWorld on this special campaign to raise awareness of the benefits of a healthy lifestyle and healthy eating to families across the country. Berries are a firm favourite with the Smurfs, packed with all the energy to help them stay active throughout the day. The connection between blueberries, sports and the Smurfs was a natural one that we hope will resonate with young families.”


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