Over 3,000 Sporty Smurfs will be given away during the four-week promotion, which hits stores on Monday 23rd July. BerryWorld will be supplying special promotional packs of blueberries to Tesco throughout this period, which give customers a chance to win one of the many Smurfs available.
The promotion will be supported by in-store theatre and raffles for the customer, with character visits in selected Extra stores.
Speaking of the promotion, Laura Bull, Schleich’s marketing manager, commented: “This is a fantastic marketing opportunity to bring Smurfs into the hands and hearts of children across the country. With it being such a special sporting year, we are delighted to be working with Tesco and BerryWorld on this special campaign to raise awareness of the benefits of a healthy lifestyle and healthy eating to families across the country. Berries are a firm favourite with the Smurfs, packed with all the energy to help them stay active throughout the day. The connection between blueberries, sports and the Smurfs was a natural one that we hope will resonate with young families.”