LICENSING NEWS

Tesco unveils Iron Man 3 app

Published on: 22nd April 2013

Tesco has teamed up with The Walt Disney Company UK to launch the Stark Armoury App.TescoStarkArmoury300

The new interactive Marvel experience will have fans taking part in a digital treasure hunt through Tesco stores in search of their own Iron Man.

Stark Armoury is part of Tesco’s plans for Iron Man 3 in-store and online which will see retail displays in 400 stores across the UK and Ireland for Iron Man 3 products across toys, apparel, publishing, games and DVDs.

Available for download now, the Stark Armoury App can be downloaded for free from iTunes, Google Play, and at the Tesco Iron Man 3 website.

Users will automatically gain access to the Mark II suit, with which they can take a photograph of themselves, frame it in their suit and share via social media. The Stark Armoury can then be unlocked by visiting a Tesco store and scanning selected Stark Armoury labelled displays with their device, unlocking new features for the app including six different suits, multiple weapons and a feature that allows the user to see a 3D Iron Man on-screen and who they can pose next to for a photo with their favourite Armoured Avenger.

Users will also be able to access features of the app at the Tesco Iron Man 3 website, where they can view the official film trailer for Marvel’s Iron Man 3 and a trailer for the app itself.

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