Tesco unveils top ten toys for Christmas

Published on: 6th October 2021

Tesco’s toy buyers have revealed their top picks for this Christmas to give parents some insight into what’s been popular in toys this year.

As the countdown to the big day begins in earnest, Tesco has offered a bit of help to those making a start on their Christmas lists.

The supermarket reported an impressive 400% increase in demand for board games and kidult toys during lockdown, and buyers believe that many of the trends from this period are set to continue.

Category manager for Toys, Nursery and Sport, Anne Borrett said: “Lockdown created a unique scenario with many parents and children able to spend more time than ever together and this has brought about a huge ongoing demand for kidult toys – trusted brands that still bring joy to grown-ups as much as their kids.”

Tesco also predicts that the release of two major films means these toys will be popular this festive season, as families throughout the UK have enjoyed the recent release of Paw Patrol: The Movie, and look forward to next year’s Jurassic World Dominion movie, the latest in the popular dinosaur franchise.

“Choosing presents for your little ones at Christmas is never an easy task but we hope that this list gives parents a little bit of insight into what’s been popular in the world of toys this year,” added Anne.

Here are the top 10 picks for Christmas 2021:

Lego Darth Vader Helmet – Lego

Paw Patrol Marshall Transforming City Fire Truck – Spin Master

Squishmallows – Jazwares

Kindi Kids Baby Pearl – Moose Toys

Rainbow High Fashion Closet – MGA

Pictionary Air -Mattel

Jiggly Pets Tan Tan The Orangutan – Character

Lego Heartlake City Shopping Mall – Lego

Jurassic World Stomp N’ Escape Tyrannosaurus Rex – Mattel

Instaglam On-The-Go Trolley – Character

Tesco’s full range of toys and games is available on the website here.


Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls