NEWS

Tess Daly helps to launch LeapTV

Published on: 29th October 2014

Strictly star Tess Daly took part in celebrations for the launch of LeapTV, the first video game system built just for young children, which hits shelves today.Tess-Daly-LeapTV-300

Tess joined forces with a group of young gamers to put LeapTV through its paces, showing off her footwork in the ‘Dance & Learn’ game – one of over

100 fun and educational games created for the new console, which feature popular characters such as Spiderman, Toy Story, Monsters Inc, Sofia the First and Jake and the Never Land Pirates, as well as LeapFrog’s own library of characters.

LeapTV is specifically designed for children aged three to eight, making it easier for them to control. There are three ways to play, including a motion-sensing camera which puts kids directly in the game and makes them the star of the show. The simple, intuitive user interfaces have also been created with first time players in mind and the transforming controller is made for children’s small hands.

The new system combines activity and movement with the educational curriculum to teach a range of skills from reading and maths to science and problem solving. The games can be set to offer children the right level of challenge for their age or level, and will then automatically adjust as they progress. Many of the games have audio instructions to help those who can’t yet read.

Tess Daly commented: “Less than one percent of the thousands of video game titles are rated appropriate for children under the age of six years. As a parent, I understand that children are playing with technology earlier and earlier so it’s great LeapTV has been specifically created for young kids. It gives them a gaming experience of their own.”

Sally Plumridge, International Marketing Director at LeapFrog said: “LeapTV is the perfect example of how we infuse learning through an innovative gaming experience, from exploring maths while playing sports to learning how to read while dancing to fun music. We are bringing the benefits of videogame play to younger kids but with appropriate content, and encouraging them to get their bodies moving as much as their minds whilst playing with LeapTV. Since we announced LeapTV earlier this year, the reception has been resoundingly positive and pre-order sales have surpassed expectations.”

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