LICENSING NEWS

Tetris brand expands UK licensing programme with Lisle

Published on: 7th September 2018

The announcement comes as the Tetris brand prepares for its 35th anniversary in 2019.

The Tetris Company has announced the expansion of its UK & Eire licensing programme with local agent Lisle Licensing.

Lisle Licensing is growing its licensing programme for Tetris with new partners confirmed across games, apparel, publishing, footwear and promotions. The range of merchandise includes the award winning Tetris Dual tabletop game to a new brainteasing Puzzle Book which demonstrates the Tetris fan base’s appetite for the brand.

Gayle Goldsmith, director of Lisle Licensing, commented: “We have been really pleased with the ranges created for Tetris and the response so far from the UK market, and with further partnership discussions in progress, we are looking forward to more Tetris product creativity for fans in 2019. We will be exhibiting Tetris at this year’s Brand Licensing Exhibition, stand M40, and the diary is filling up so prospective partners should get in touch soon to book an appointment.”

Maya Rogers, president and CEO of Blue Planet Software, sole agent for the Tetris brand, added: “From their market knowledge to their ongoing potential partners outreach, Lisle Licensing has been a great partner to work with and has achieved impressive results in expanding presence with award-winning products for the Tetris brand in the UK and Ireland. Therefore, we didn’t hesitate to renew our programme with it and look forward to ongoing success with our continued partnership.”

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