The company has hired Playtime PR to handle all of its UK trade and consumer PR throughout 2017.
The remit includes developing activity around the brand’s growing presence at shows such as London’s Toy Fair and the UK Games Expo, as well as supporting a number of new product launches.
“We’re really looking forward to working with Playtime PR across our ranges in 2017,” said Jo Drage, sales director at Thames & Kosmos UK. “They have some great ideas for making the most out of our presence at both trade and consumer-facing events, plus have a proven track record in exploiting media opportunities for toy and games brands in the UK. We like the fact they’re championing the table-top gaming sector in the UK with initiatives such as Board Game Club, and a genuine interest in the trend, and feel they’re the right fit to help us get our products showcased in the most effective ways.”
Playtime PR’s MD, Lesley Singleton, added: “We’ve admired Thames & Kosmos’ board game range for sometime now, with many of the titles becoming firm favourites at Board Game Club. It’s a genuine thrill to be asked to handle their PR activity in the UK, and we’re looking forward to complementing the brand’s brilliant in-house team and really getting under the skin of their amazing new products in the world of games, STEM and science.”
With clients including Argos (toys and Chad Valley), Jazwares, Bananagrams and Worlds Apart, Playtime PR has recently grown its team with two additional account directors, Alison Short and Kelly Jones, both of whom bring a wealth of PR and marketing experience from the family, parenting, nursery and licensing sectors.