Published by Usborne, That’s not my… has announced a new deal with Rainbow Designs to produce a range of soft toys and baby and infant toys.

Often a first introduction to books, That’s not my… is the best-selling series of tactile board books aimed at babies and pre-schoolers by author Fiona Watt and illustrator Rachel Wells. The series has sold over 5m books in the UK, and over 20m worldwide. There are now over 50 That’s not my… titles including That’s not my puppy, That’s not my fairy and That’s not my teddy. Each page features a different texture, designed to encourage sensory awareness and interactive play. That’s not my unicorn, published last year as the 50th title, is the highest seller to date, and was the best-selling baby book of 2017.

The Rainbow Designs range will feature soft toys, developmental toys and wooden toys, as well as gift sets and soft teether books.