The official announcement was made during the opening ceremony.
Starting today and ending on 6th February, the show has got off to a successful start for four particular companies. The ToyAwards were presented to outstanding products in four age-specific categories.
The Baby & Infant segment award was won by Tegu Beans & TumTum Magnetic Wooden Block Set from Tegu. The Pre-school award went to the Mighty Mountain Mine from Hape. The Lego Boost from Lego was the winner of the School Kids category, whilst the Revell Control X-treme Raver VR Racer from Revell came out on top in the Teenager & Adults group.
The winners were decided by a jury of 11 people, comprising of educators, market researchers, international sales agents and a toy safety expert. This year saw a record number of entries with 635, up from 616 in 2016. The winners were judged on criteria such as play value, originality, safety, workmanship, quality, comprehensibility of the product concept and potential for success at retail.
The winners are on display in the TrendGallery in Hall 3A.