LICENSING NEWS

The Angry Birds Movie 2 kicks off Rovio’s multi-year content roadmap

Published on: 23rd May 2018

New animated sequel to drive extensive brand licensing strategy for 2019 and beyond.

Rovio Entertainment has announced its new multi-year content roadmap for partners, led by the September 2019 theatrical release of The Angry Birds Movie 2, the much anticipated sequel to the 2016 blockbuster The Angry Birds Movie which generated $352m at the global box office.

In addition to the animated sequel being released globally by Sony Pictures Entertainment, Rovio is firmly committed to developing a long-term and diverse slate of entertainment touch points for millions of its passionate fans. The highlights include the development of a new long-form animated series which is planned to be released in 2020, an unscripted competition TV series, new live stage shows, location-based entertainment projects and original live-action and animated content for the highly successful Angry Birds YouTube channel, which has over 2.3m subscribers and monthly viewership of nearly 200m minutes.

Rovio also announces a new key licensing partnership with global confectioner Perfetti Van Melle, owner of the legendary Chupa Chups brand. Rovio will unveil further key partnership announcements over the coming weeks.

Simo Hämäläinen, senior vice president, brand licensing at Rovio Entertainment, commented: “There has never been a better time to partner with Rovio and the Angry Birds. We have the strongest long-term content roadmap that we’ve ever had. It’s driven by The Angry Birds Movie 2 in 2019, followed by long-form animation, live and stage shows and location based entertainment projects. We are thrilled to have Chupa Chups to join our already impressive list of key strategic partners.”

Rovio will soon reveal an extensive program of new premier licensing partnerships in North America for the flagship Angry Birds franchise. Rovio will also maintain its previous long-term partnership with TCC for global retail loyalty campaigns.

The September 2019 theatrical release of The Angry Birds Movie 2 is swiftly followed by the landmark 10th anniversary of the original Angry Birds in December 2019. To date, the Angry Birds family of games have amassed four billion downloads since 2009. Throughout 2018, Rovio will continue its games event and partnership program developing bespoke in-game content for new brand partners.

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