The April edition of Toy World is online now

Published on: 30th March 2023

The April edition of Toy World contains all the latest news and product information, as well as a number of exclusive editorial highlights.

Your regular monthly edition of Toy World this month includes extensive product features on some of the toy market’s largest and most enduring categories – Games & Puzzles, Pocket Money & Collectibles and Pre-School. Each of these extensive features is packed with exciting new launches which will give retailers the opportunity to freshen up their product selections, both for the coming weeks and also for the autumn winter season. We also find out what our suppliers have picked as their favourite introductions in our popular Touching Base sections.

In addition to the comprehensive product features, this issue also includes an exclusive interview with Rachel Town, senior trading manager – Toys, and Philip Parker, head of Buying at retailer Game. In this piece by our editor, Rachael Simpson-Jones, you can find out how Game is evolving to offer a far broader range of mainstream toy products. Over the coming months, we will be keeping our finger on the pulse and featuring more retailers who are changing their approach and offering suppliers new routes to put their products in front of consumers.

Of course, there will also be all the regular features such as Talking Shop, Indie Viewpoint with Toy Barnhaus, Letter from America with Rick Derr of Learning Express, Viewpoint and Allegedly, plus columns from Generation Media and Circana (formerly NPD).

As well as all the latest, up to date toy and licensing industry news and insight, special articles this month go into more depth on marketing within the gaming space with KidsKnowBest, and the latest releases from this month’s cover star, Konami.

You can read the April edition here.

The trade can also keep up with all the latest toy industry news and developments on the Toy World website, which is updated on a daily basis. Every morning, we send the very latest news to our registered email database. Our newsflash always arrives at a regular time, so you know when to expect it, and also includes our dedicated recruitment secction.

The Toy World team has now moved its focus to the upcoming May issue, and there’s (just) still time to get involved. For further information regarding editorial opportunities, please contact Rachael Simpson Jones, editor, at

To find out more about advertising opportunities, in the May issue or any other edition, contact Mark Austin, sales director, at


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