LICENSING NEWS

The Beano announces digital takeover

Published on: 13th October 2014

DC Thomson has unveiled plans to develop The Beano and Dennis the Menace and Gnasher into the digital marketplace.Beanoipad300

As part of DC Thomson’s ongoing commitment to offer fresh and accessible content to kids, fans will now have the opportunity of engaging with The Beano in its brand new digital world. DC Thomson has planned creative concepts that will capture the characters and humour of the brand through the launch of new apps and a range of interactive content for its official websites and social media platforms. The new initiatives aim to inspire increased positive play with the duo and encourage fans to share content via new online communities.

The brand will now reach fans across multiple touchpoints including the new look and enhanced Beano.com website, updated social media offerings on the official Facebook and Twitter pages and a series of new iOS apps including interactive comics and games. The digital and social media initiatives join the recently released Dennis the Menace and Gnasher Prank Sticker app.

DC Thomson will also launch a dedicated The Beano YouTube channel this month. The channel will allow kids to safely share video content and create an online community that enables young fans to showcase classic pranks on parents and families.

Tim Collins, head of Brands, DC Thomson, commented: “We’re moving with the times and have undertaken substantial research in understanding what our fans actually want. By working with our teams to develop exciting digital assets across a spectrum of platforms, we can now ensure a significant presence not only on TV, publishing and toys, but in all the other areas that today’s tech savvy generation are engaging with.”

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