The Big Christmas Press Show taking place in September

Published on: 24th August 2022

Kicking off retail’s golden quarter, The Big Christmas Press Show runs from 14-15th September at the Business Design Centre in Islington.

The Big Christmas Press Show returns this September, and this year is bigger than ever. The toy industry always has a particularly large presence at the show, and companies including Moose, JoJo Maman Bébé, Sambro Toys, Schleich and Epoch will all come together under one roof to showcase to the media their hottest products and offerings for Christmas.

CIJ Group is delighted to welcome back one of its biggest and long standing clients in the toy sphere, Playtime PR, which is representing ten brands at The Big Christmas Press Show 2022. Joining them in the Toys & Children’s Games category are KAP Toys, Big Potato Games and Just Play.

Each year, the organisers welcome 900+ media to the show across national, print, online and broadcast, and the second day of the show is dedicated to influencers. The Big Christmas Press Show is excited to offer attendees even more exclusives this year, including the launch of the first CIJ inspired mixer evening at the show, an exciting prize draw and a pamper zone.

Darryl White from Bauer Media sums up how imperative The Big Christmas Press Show is to journalists’ planning, describing it as “a one-stop shop on meeting everyone you need to fill your pages over the festive period.”

This year’s show is set to see the highest media attendance yet, with RSVPs already received from ITV This Morning, Daily Mail, Evening Standard, Good Morning Britain, The Telegraph, Grazia, Hello, Elle, Loose Women, Good Housekeeping, Cosmopolitan, Harper’s Bazaar, Stylist and BuzzFeed.

Courtney Rogers, founder of CIJ Group and gifting expert, commented: “The show has never been more important for brands and retailers, large and small, to gain maximum exposure and generate publicity for their key sales period. Given the cost of living crisis and the continued supply chain challenges the industry faces, we’re delighted to offer a budget friendly solution for the retail and PR community to host their festive press launches. With just under a month to go until the big event, excitement is building throughout the retail industry and we look forward to welcoming everyone in September.”

Media and press contacts who wish to register a place at the show should use the link here.

For more information, visit or follow @cijgroup on Instagram.


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