MGA’s L.O.L. Surprise won Toy of the Year, and Spin Master won Supplier of the Year.
Organised by the British Toy & Hobby Association with the Toy Retailers Association (TRA) – the awards were presented at the gala event held in Olympia’s Apex Room following the first day of the 65th annual Toy Fair, which is currently taking place at Olympia in West London.
TRA chairman Alan Simpson unveiled the Toy and Supplier of the Year Awards.
The full line up of winners follows:
Action Toy of the Year – Stretch Armstrong, Character Options
Pocket Money Toy of The Year – Pokémon Cards, Esdevium
Interactive Toy of The Year – Fingerlings, Jazwares
Craze of The Year – L.O.L., MGA
Collectible Range of The Year – Hatchimals Collegtibles, Spin Master
Retro Toy of the Year – Rubik’s Cube, John Adams
Game of The Year – Dobble, Esdevium
Doll of The Year – Luvabella, Spin Master
Creative Toy of The Year – L.O.L. Fizz Maker, MGA
Pre-School Toy of The Year – Paw Patrol Vehicles, Spin Master
Electronic Toy of The Year – Laser X, Character Options
Licensor of The Year – Nickelodeon
Special Recognition Award – Playmobil
Supplier of The Year – Spin Master
Toy of the Year: L.O.L. Surprise!, MGA
Alan Simpson, chairman of the TRA commented: “On behalf of the TRA, our congratulations to all the Award winners, and those with shortlisted products too. It wasn’t an easy task selecting winners for categories which stood out in 2017. We can now all look forward to a successful 2018. I have no doubt it will be challenging, but together we can make it a success.”