NEWS

The Character Group acquires Chill Factor brand

Published on: 5th July 2021

The Chill Factor branded range includes the Chill Factor Squeeze Cup Slushy Maker, which has delivered strong sales for the past seven years. 

Since 2013, Character Options has been the exclusive distributor of the Chill Factor range in the UK, and the group also distributes the line in the Nordic region. Character is delighted to report that contracts have been exchanged for the acquisition of the Chill Factor branded range of drink chilling bottles and slushy makers. The acquisition will add a further international brand into the stable of evergreen properties that the group actively manages.

Central to the brand is the Chill Factor Squeeze Cup Slushy Maker, a product that has delivered strong domestic and international sales across a spectrum of retailers for the past seven years. The innovative way that the cup can turn fruit drinks to slushy treats in under a minute has proved time and time again to be a favourite with families and children.

Jon Diver, joint managing director of Character Group, commented: “We know the Chill Factor brand well, having represented and nurtured it in the UK since 2013.  This an attractive addition to our own-brand portfolio, and we see the potential for significant development of the product offering and for growth in sales for this range.  It is also a great project to deliver to our product design teams and to further demonstrate and expand our international distribution capabilities.”

The acquisition follows a strong performance reported by the group for the half-year ending 28th February 2021 and will further strengthen Character’s product offering going forward. A statement from the board said: “We are on target to deliver the best performance in a calendar year in the group’s history.”

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