The Creative Play Awards 2017 results are announced

Published on: 1st December 2017

After months of testing, the results of the 10th awards have now been announced.

Now it its 10th year, the Creative Play Awards are sponsored and organised by Creative Steps magazine, which promotes creative play as vital in a child’s development. The awards recognise the best products available to enhance creative development in young children and are beneficial to the consumer when making purchasing decisions.

John Hopley, editor of Creative Steps, commented: “The quality of this year’s entries has been extremely high, meaning the competition has also been at its highest. Learning through creative play is extremely important for children and this year’s entrants have demonstrated originality in the product that allow them to do so.”

The full list of Winners and Highly Commended products is available here, with the Winners in a number of the key toy categories also listed below:

Toys and Games – Indoor (0-3 years)

Flair PLC – Minnie’s Happy Helpers Telephone

Toys and Games – Indoor (4-7 years)

Casdon – Morphy Richards kitchen Set

Toys and Games – Indoor (8-11 years)

Gibsons Games – Chicken Out!

Toys and Games – Outdoor (0-3 years)

SmarTrike – SmarTfold SmarTrike

Toys and Games – Outdoor (4-7 years)

Yvolution – Y Glider Deluxe XL Scooter

Toys and Games – Outdoor (8-11 years) 

Trends UK – TDK27 Discovery Digital Walkie Talkies

Electronic and Multimedia (4-7 years) 

VTech Electronics – KidiCom Max

Electronic and Multimedia (8-11 years)

Sensible Object – Beasts of Balance

Painting/Colouring/Modelling Materials (4-7 years) 

Paint-Station Table Top Easel & Pods

Boys Craft Kits (8-11 years)

Ravensburger – Children’s World Map 3D Puzzle

Girls Craft Kits (4-7 years) 

Interplay UK – Fuzzikins Craft Campervan

Imaginative Role Play (0-3 years)

Leapfrog – Scoop & Learn Ice Cream Cart

Imaginative Role Play (4-7 years)

Schleich UK – Farm World Tractor with Trailer


Sales Partnership placed into administration

Hasbro launches Bring Home the Fun initiative

New Mattel Playroom digital destination launches

Wednesday 1st April: Latest toy industry reaction to coronavirus outbreak

The Lego Group partners with Universal for new product launch

Retail tenants threatened with legal action over non-payment of rent

Covid-19 pandemic causes further movie delays

Alexis Delorme appointed MD of Smoby Toys in France

Lego launches new #letsbuildtogether campaign

Exclusive – Paul Edwick on the importance of kids’ products and online retail