The Creative Play Awards 2021 are open for entries

Published on: 2nd June 2021

The Creative Play Awards promote the value of creative play in children’s development with products independently tested by parents, early years professionals and teachers.

Now in their 14th year, the Creative Play Awards continue to recognise the best creative toys, games, books and resources available for young children, supporting learning through creative play. Despite the challenging market conditions last year, a record number of entries were received for the 2020 awards, and the organisers say they are hoping for an even greater number in 2021.

Testing will take place in early autumn, with products independently tested by parents, childcarers, home educators, early years, nursery and primary school settings. The winners will be featured in the winter issue of Creative Steps, along with announcements in the trade press and on social media channels. The results of the awards recognise the best products available to enhance creative development in young children and are beneficial to the consumer when making purchasing decisions.

For last year’s winners, click here or see the 2020 Creative Play Awards Winners’ supplement available on the Creative Steps website here.

For more details and an entry form, visit the website or contact John Hopley at





Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy

New Paddington Bear Ty Beanie Baby launches at Hamleys

Exclusive: Working with Kayes of Cardiff

Exclusive: Learning Express visits Toymaster

Monster High: The Movie trailer drops as premiere date revealed

Nigel Kay joins Creative Kids as head of Sales, UK

Curious Universe celebrates inclusion in The Sunday Times 100

Exclusive: Casdon and Joseph Joseph cook up success together