LICENSING NEWS

The Daily Mirror highlights Cut the Rope licensees

Published on: 26th July 2013

A giveaway featured in Thursday 25th July’s edition of the Daily Mirror newspaper offered readers the chance to win prizes, in a promotion arranged by the Mirror and ITV Studios Global Entertainment, European licensing agent for Cut the Rope.cut-the-rope-image-(2)300

The prizes are supplied by Cut the Rope licensees Vivid Imaginations, Inspiration Works, Spearmark and Pedigree. Vivid will launch the brand new Candy Monster Om Nom special feature plush, based on the game’s popular hero. Inspiration Works will be offering its brand new Kurio 7S tablet featuring Cut the Rope games. Spearmarks’ lunch bag and drinks bottle and Pedigree’s Sticker and Poster Activity Annual were also part of the line-up.

Readers will also be reminded to visit www.zeptolab.com for the latest Om Nom news and Amazon.co.uk, which is stocking all the prize products, including a pre-sell for the Vivid Candy Monster Om Nom.

This competition runs in conjunction with an app promotional giveaway that begins on Monday 29th July. With every download of the e-edition of the Mirror, newspaper readers will have the opportunity to download the iOS tablet version of the Cut the Rope game to their iPads and play the game for free.

Trudi Hayward, SVP, Global Merchandising, ITV Studios Global Entertainment, said: “This competition is a great chance to spread the word about the Cut the Rope brand to an even wider audience. We’re delighted to be working with one of the top-selling dailies in Britain to offer Om Nom fans old and new even more of the fun and excitement they have come to expect from their favourite candy-eating monster.”

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