The Drone Racing League announces partnership with Allianz

Published on: 9th February 2017

DRONE12The insurance brand will bring the sport to a rapidly growing global audience.

The Drone Racing League (DRL) has announced a multi-year, global partnership with the world’s top insurance brand, Allianz.

As the title sponsor of DRL’s elite race circuit, Allianz will leverage its motor racing heritage to bring the sport to a rapidly growing worldwide audience. In 2017, the Allianz World Championship series will include six races to test piloting skill and the limits of FPV (First Person View) flight.

The races will begin airing on broadcast channels in more than 75 countries in June 2017. Each DRL race features 16 drone pilots flying DRL’s custom designed racing drone at speeds above 90mph (150kmh) through three-dimensional racecourses in venues around the world.

The Allianz World Championship races are an elimination style competition that culminates in a world championship and the crowning of the World’s Greatest Drone Pilot.

“This is an incredibly exciting day for The Drone Racing League and a huge leap forward for professional drone racing,” said DRL CEO and founder, Nicholas Horbaczewski. “To DRL, Allianz is bringing world-renowned brand credibility and a proud history of innovative sports partnerships, including an extensive tradition in auto racing and an undeniable proof point that the sport of the future has arrived. The scale and long-term nature of the deal shows Allianz’s genuine commitment to advancing the sport and will accelerate the introduction of drone racing to audiences around the world.”

“The pursuit of innovation and calculated risk taking are the reasons insurance was invented in the first place. Allianz is proud to be partnering with DRL, a true pioneer of today’s digital driven sports,” added Allianz SE head of group market management and distribution, Jean-Marc Pailhol. “Drones are already an important part of our business so we’re excited to align with DRL as they harness the latest technological advancements and re-imagine what racing in the 21st century looks like.”


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