The retailer has teamed up with Fundamentally Children to display the stamp on tested toys across its website.
All products in The Entertainer’s range, which have been tested and endorsed by the Good Toy Guide, will now carry the ‘as featured in Good Toy Guide’ logo as part of the online listing.
The stamp offers an independent expert accreditation to aid consumer purchasing choices, further endorsing items in The Entertainer’s offering.
Visitors to the website are also able to search for the Good Toy Guide to view only products on offer which are also featured in the guide. Products carrying the logo so far include lines from Playmobil, Hasbro, VTech, Leapfrog, Drumond Park, Casdon, Orchard Toys, and more, across a wide range of categories and age ranges.
Recent research carried out by Fundamentally Children showed that three quarters of consumers will consider a product’s accreditations when purchasing, while 65% would value the Good Toy Guide accreditation. Furthermore, 85% or consumers who are familiar with the Good Toy Guide, believe it is a trustworthy accreditation, describing it as safe, reassuring and reliable.
Georgina Dalton, commercial director of Fundamentally Children, commented: “We’re delighted that The Entertainer has added the Good Toy Guide stamp to its website. Our independent accreditation service gives consumers peace of mind and helps them to make informed choices when purchasing toys.”
Rebecca Naish, head of marketing and licensing at The Entertainer, added: “Working with Fundamentally Children and the Good Toy Guide enables us to show that many of the toys we have on offer are recommended by independent experts, strengthening our range and aiding customers when deciding on products.”