NEWS

The Entertainer expands into Egypt via new franchise partnership

Published on: 1st June 2018

The Entertainer has announced a partnership with Egypt’s leading toy retailer, Arabic Triangle.

The partnership will see seven Toy World Egypt stores converted to The Entertainer, and a brand new store due to open in November in the Mall of Egypt.

The partnership provides a strong opportunity for two leading toy retailers to bring a new toy retailing concept to Egypt, while responding to the increasing consumer demands for more globally-recognised toys. Customers can expect to see over 500 exclusive products plus a greater selection of the newest brands, in a world class shopping experience that includes events, demonstrations and knowledgeable staff.

The Entertainer’s founder and chairman, Gary Grant, commented: “Egypt has a growing population and we’re excited to introduce The Entertainer as a destination for play to new consumers. When it comes to our international growth, we’re very ambitious and are already looking at additional launches across central Europe and South East Asia throughout the rest of the year. In addition, we’re also expecting to expand with our existing partners across the world.”

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