The Entertainer grows its presence in Pakistan

Published on: 3rd April 2017

Store added to growing international portfolio with existing franchise partner the Sefam Group in Lahore, Pakistan.

EntertainershopfrontThe 5000 square feet store opened its doors on Saturday 25th March in Lahore’s largest mall in Pakistan, which is home to over 200 stores and a five-star hotel.

The Entertainer’s established franchise partner Sefam has already successfully launched four other stores in Lahore and one in Islamabad.

With over 30 years of retail experience, the Sefam Group strives to become the premier destination for toys in Pakistan under The Entertainer brand by providing customers a unique and exciting in-store experience.

The Entertainer currently has 131 stores located across the UK, plus ten international stores through its franchise partnerships. Now in its 36th year, the family-owned and operated business has seen year on year growth for six consecutive years and employs more than 1,500 staff across its stores, head office and distribution warehouses.

In what has now become The Entertainer tradition, the new store celebrated its opening with a Grand Opening Day event which included costume character appearances, face painting, lucky draw activities, a photo booth and free goodie bags.

Commenting on the new store with Sefam Group, The Entertainer’s founder & managing director, Gary Grant commented: “We are thrilled to welcome families into the newest edition to our growing collection of Pakistani stores. We are very much looking forward to bringing even more joy and wonder to the children of Lahore with our reputable partner, Sefam.”


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