The chain has stopped toy demonstrations and special visits in all UK stores.
Recognising the importance of hygiene and safety during the Coronavirus outbreak, the company has ceased product demonstrations in store, and has postponed promotional events for the foreseeable future.
Although a popular method of customer engagement, allowing children to get hands on with toys, take part in activities promoting popular products and meet their favourite characters, the retailer has suspended all such activities, as the public is urged to avoid close contact and any activity which could potentially further the spread of the virus.
A statement on the company website reads: “Unfortunately, character visits and toy demonstrations will be postponed until further notice. We’re extremely sorry for any disappointment this may cause.”
However, as many families may be self-isolating, or spending much more time at home than usual, The Entertainer is also promoting Boredom Busters, with an offer of £5 off a £25 spend, and a range of Super Spring Deals, with up to 50% off.