LICENSING NEWS

The Entertainer introduces Moshi Monsters Cookie Kits

Published on: 7th November 2012

Surrey-based Maps has announced that its new Moshi Monsters Cookie Kit was launched in The Entertainer during the first week of November.

The Moshi Monsters Cookie Kit from Maps will allow fans to get creative and bake their favourite monsters. Each colourful carry-handle tub includes two Moshi Monster Cookie Cutters, two decorating tubes, 450g of cookie mixture (makes 24 cookies) and an instruction leaflet featuring a bonus download code for free Rox on the Moshi Monsters website. The contents are stored in the reusable storage tub and fans can collect six designs.

Will Sharman of Maps commented: “Moshi Monsters is without a doubt one of the hottest children’s licences around. By developing the Cookie Kit, we hope to extend the play possibilities, engaging young children with the characters while driving them back to the all-important website. The impulse price point will appeal to parents and the kit is a great way to encourage creative and baking skills. The Entertainer has a fantastic Moshi offering already and we hope that the cookie kit will complement that in the run up to Christmas.”

Maps is supporting the Moshi Monsters roll-out with extensive PR support and social media activity. Reviews and inclusion in prominent Christmas Gift Guides are scheduled throughout November and December, and activity will continue throughout 2013.

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