The Entertainer launches new B Friends dolls

Published on: 2nd November 2018

B Friends is a range of 18” soft bodied dolls each with their own personality, bespoke outfit and natural looking hair.

Perfect for encouraging imaginative play in children, the new range, which has been created by Addo for The Entertainer, has been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends!’.

Each doll has glossy and natural looking hair, making B Friends perfect for enjoying hair play and practising various hairstyles.

Not only can children collect the range of dolls – which are available with a starting RRP of £29.99 – but there is also a collection of B Friends outfit packs which include fun clothing and accessories including ballerina dancewear, a unicorn onesie and Breton stripe dress, all starting from £10.

Mary Price, joint managing director at Addo, commented: “We’re absolutely thrilled to be launching B Friends into the market. The dolls super category YTD represents 15% of the total toy market so launching this range is the logical step for Addo to take. We’ve put a lot of time, effort and energy into making sure our four dolls look beautiful. Their hair is the standout feature and is glossy, silky and very realistic.”

Four dolls are available – Emily loves spending time outdoors with her best friends, but when it rains they’ll be found at the cinema; Megan will always be spotted hitting the shops and is an aspiring fashion designer; Amelia is a big sports fan, at the weekend she’ll be found going for long bike rides with her friends; and Mia absolutely loves to dance and is a keen singer and song writer.


Exclusive: Learning Express visits Toymaster

Monster High: The Movie trailer drops as premiere date revealed

Nigel Kay joins Creative Kids as head of Sales, UK

Curious Universe celebrates inclusion in The Sunday Times 100

Exclusive: Casdon and Joseph Joseph cook up success together

Friday Blog

On a positive note…it’s the Friday Blog!

Rainbow High welcomes six new dolls

More new roles added to Toy World’s recruitment section

Zombie Kittens wins Best Variant award at UK Games Expo

Obituary: Bob Simpson