The new line, from Addo Play, will be exclusive to the retailer.
Items in the range include four Jumbo Pots, Pizza Playset, Squeezy Shape Station, Lots of Pots, Supreme Ice Cream, Wacky Hair Dough, Cupcake Carousel and Swirly Whirly Sweets. All the Nick Jr. Ready Steady Dough products are designed to encourage children to use their imagination and to be creative.
“We’re very excited to see our Nick Jr. Ready Steady Dough range go into store,” said David Martin, joint managing director at Addo Play. “Inspiring play is our tag line, and this range is a perfect example of the type of products we offer.”
“This range is the first to licence Nick Jr. and beautifully illustrates the playful, engaging and fun nature of the brand,” said Marianne James, VP of consumer products UK and Ireland/European retail sales and marketing at Nick Jr. “The Entertainer and Addo Play have done a fantastic job in translating the core values and key creative of Nick Jr. into a product line that pre-schoolers will love.”
To view the range online, click here.