LICENSING NEWS

The Entertainer launches Nickelodeon STEM products

Published on: 20th October 2015

The toy retailer has launched a STEM range as part of its new licensed partnership with Nickelodeon.

theentertainer480The STEM (science, technology, engineering and mathematics) specific range comprises 14 science kits including Nickelodeon Glowing Gunge, Nickelodeon Explore the Body and Nickelodeon Exploding Booms. It is available exclusively in all The Entertainer stores from early October.

The agreement initially includes 26 licensed products.

Supported by PR and marketing activity both in-store and online, as well as via PR and consumer-facing events, The Entertainer’s objective is to introduce STEM products to families throughout the UK. The range is designed to improve children’s spatial awareness, ability in maths and logical thinking.

Rebecca Rees, head of marketing & licensing at The Entertainer, commented: “It is important that parents have the opportunity to purchase toys for their children which help develop key skills and equip them for later life, whilst at the same time giving them the chance to explore and learn more about any of these sectors which are of interest to them. Our website, www.TheToyShop.com, will also have a dedicated STEM page with further information to advise parents on the benefits of STEM and to support this we will also introduce STEM via our social media channels using the hashtage #whatisSTEM?”

The Entertainer has created a character for each of the STEM categories to engage children. Kevin Fry the Science Guy is full of natural curiosity about the world around him whilst High Tech Hannah is a keen inventor. Suzie Wrench encourages children to get building, while Craig Calculus is happiest with his head buried in a bumper book of sums. All the characters will feature in the online marketing activity.

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