The Entertainer leads the way in charitable giving

Published on: 15th December 2011

The Entertainer, the UK’s largest independent toy retailer, is the first company in the toy industry to be nominated for a prestigious pay and benefits award.

MD Gary Grant said: “Our income is generated from families and children and we have always donated 10% of our annual profits to family and children’s projects.

“However, through our involvement with charitable organisations we have increasingly come to realise the real pressures they are under. Our staff have always been hugely generous in supporting and giving but our challenge was to expand and facilitate the ‘giving’ habit and also provide charities with regular donations, which allow them to plan for the future

“We were approached about a year ago by the Geared for Giving Campaign ( and invited to introduce a Workplace Giving scheme. This is an easy to administer, tax efficient way for our staff to support charities of their choice from their pay, in order to make a difference. This has been an amazing success due to firstly, our staff embracing the concept, and most importantly, the enthusiasm and competence of Workplace Giving UK in visiting our staff throughout our branch network.  Over 25% of our staff now give monthly amounts ranging upwards from £5.00 per month, to a wide variety of charities. Their engagement has been greater than with anything we have ever launched, including free company pensions.

“We are not an investment bank or a big city firm; we are a family business, growing steadily, employing honest, hard working people. Yet the response to the launch of the scheme has been amazing: it just shows that even when times are tough most people really want to support the most vulnerable members of our community. I hope our staff’s generosity will encourage other employers to really embrace Workplace Giving and provide their employees with the same opportunity to give.

We have chosen to match our staff’ donations by adding 50% to their monthly donation, which will have had a positive impact – but it still needs an individual to be willing to give in this way

This month The Entertainer’s inspiring and effective adoption of Workplace Giving has been recognised with the company being short-listed for The Pay and Benefits Awards.

Gary Grant continues: “Business leaders may choose to review their corporate responsibilities to encourage a generous giving culture, this is one clear way of embracing the concept of Big Society. My experience has been that it’s easier to encourage staff and customers to give money away to good causes than ask your bank to support growth and expansion, even when backed with a well presented and workable business plan;.”


About Workplace Giving

Workplace Giving is a simple, tax efficient, scheme, which allows employees to give to any charity they choose by having a deduction taken straight from their gross pay. 

Workplace Giving is also known as Payroll Giving or Give As You Earn

Geared for Giving Campaign

The Campaign was launched in 2008 in the House of Commons by Anne Snelgrove, former MP for Swindon South and Duncan Bannatyne, OBE. 

The Geared for Giving Campaign calls on UK employers to introduce or re-launch dormant Workplace Giving schemes to give millions more employees access to a scheme and ensure that employers promote this method of giving to charity.

Currently UK registered charities are losing out on an estimated £900 million per year as these donations are not made tax effectively. This figure could change overnight if these donations were made through a Workplace Giving scheme.

Workplace Giving is a twenty three year old, tax efficient scheme that hasn’t taken off as it should as a result of nothing more than business apathy and lack of awareness

All Workplace Giving is automatically tax efficient but charities are still missing out as employers aren’t introducing and effectively communicating the scheme. This Campaign is changing this!

Find out more at the Campaign website


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