The Entertainer launches Day of Play initiative to fundraise for YoungMinds

Published on: 4th February 2020

10% of profit from sales of Ready Steady Dough will be donated to YoungMinds on Saturday 8th February as part of the Big Create campaign.

The Entertainer is partnering with YoungMinds throughout February in support of Children’s Mental Health Week (taking place from Sunday 2nd – Sunday 9th February 2020).

The Entertainer is making every Saturday a Day of Play, championing the importance of play in children for a happy, healthy mind and emotional wellbeing.

Its 172 stores nationwide will become a hive of fun and play, with toys out of the packaging and ready to pick up and play. The team will be on-hand to demonstrate the range of toys and encourage children to play with them together.

NHS research conducted in 2017 found one in eight children have a diagnosable mental health disorder – that’s roughly three children in every classroom – and there has been a sharp rise in conditions like anxiety and depression in recent years. There are currently gaps in early support for young people with mental health problems, according to the charity.

In support of children’s charity YoungMinds, on Saturday 8th February 10% of the profits from the sales of The Entertainer’s Ready Steady Dough products will be donated to YoungMinds. The day will also be filled with hands-on fun with the in-store Big Create where children will be able play with the Ready Steady Dough products and crafts.

Gary Grant, founder and executive Chairman at The Entertainer, said: “Modern childhood is filled with more pressures from an early age than ever before – from cyber bullying and peer pressure to school tests and performance expectations – being a child today isn’t always fun and games. Yet fun and games is a release that children need to help them live a healthy and happy life and that’s why Saturdays are being dedicated as a day of play throughout our stores and we’re hoping families will enjoy the opportunity to play together more. It’s also why we’re supporting YoungMinds and raising funds through the sale of our popular Ready Steady Dough range as mental health services for children need more support. We look forward to welcoming families into store to play together whilst supporting a great cause.”

Nick Harrop, head of Media and Influencing at YoungMinds, added: “We are extremely grateful to The Entertainer for its support of YoungMinds; its generosity will help us continue our vital work fighting for the mental health of children and young people across the country. The Entertainer’s Big Create is the ideal way to bring people together to increase awareness of children’s mental health issues.”


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