The Entertainer will donate 10% of all profits from its Ready Steady Dough lines during the awareness week which ends this Sunday.

To mark World Autism Acceptance Week (28th March to 3rd April), The Entertainer is donating 10% of all profits of Ready Steady Dough lines sold both in-store and online to the National Autistic Society (NAS), the UK’s leading charity for autistic people and their families.

The Entertainer offers a quiet hour each morning across its 184 stores, in which music is paused and lights are dimmed where possible, to create a calming environment. The retailer first partnered with the National Autistic Society to offer a quiet hour in 2018, and went on to run the initiative on Saturdays and during school holidays. Last May, the company announced it would extend the quiet hour to operate every morning for the first hour of opening.

The retailer has also been awarded an Autism Friendly Award by the National Autistic Society for its commitment to supporting its autistic customers and their families, including providing additional staff training to help store teams support customers with autism.

Mark Campbell, CEO of The Entertainer, said: “We’re continually exploring new ways in which we can make The Entertainer stores a happy, safe and comfortable place for autistic customers.

“We’re delighted to be supporting World Autism Acceptance Week again this year, and are extremely proud that the donations from the Ready Steady Dough lines will enable the NAS to continue providing invaluable support for autistic people and their families.”

Around 1 in 100 people in the UK is autistic. To find out more about the National Autistic Society’s visit www.autism.org.uk

For more information about The Entertainer visit www.TheToyShop.com