The toy retailer has reached the £1million milestone in partnership with Pennies, the digital charity box.
The company has been working with Pennies since August 2011, introduced by one of the charity’s payment technology partners Worldpay International, when it was launched across the retailer’s nationwide stores. The charity funds will go to eight children’s hospital charities across the UK.
Prior to the Pennies partnership, The Entertainer stores were raising around £2,000 a year via traditional charity collection boxes for four regional children’s hospital charities. Following the switch to Pennies, that amount was raised in the first week. After just six months of using Pennies, over £100,000 was raised for the children’s charities supported by The Entertainer at that time.
Now in the fourth year of the partnership, The Entertainer has hit the milestone of £1million raised for the (now) eight children’s charities, the newest of which is Noah’s Ark Children Hospital Charity in Wales.
Gary Grant, managing director and founder of The Entertainer, said: “£1million is such an amazing achievement. The introduction of Pennies to our stores has been a fantastic way to collect for so many worthy causes. Without the continuous generosity of our customers, The Entertainer wouldn’t have achieved this charitable milestone which undoubtedly will have a significant impact on our local children’s hospitals.”