Customers at The Entertainer have raised the money by rounding up their purchases to the nearest pound with digital charity box Pennies.
Pennies gives customers the option to donate a few pence to charity when paying by card or mobile wallet.
The Entertainer first added Pennies to the tills in its high street stores in June 2011, with the help of payments partner Worldpay. Since then, shoppers have rounded up their purchases more than 4.5m times, raising £2m for a number of causes, including eight of the country’s leading children’s hospitals and hospices.
Gary Grant, founder and MD of The Entertainer, commented: “At an incredibly challenging time for retailers, and the British public, we’re utterly delighted that our customers are giving so generously when they shop at The Entertainer. This December in our stores, someone is donating via Pennies every 13 seconds – this is truly incredible. When so many children and families are struggling with unimaginable difficulties this Christmas, we’re deeply humbled by the kindness and goodwill shown by our customers.”
Charities benefiting from these donations include Great Ormond Street Hospital Children’s Charity, Alder Hey Children’s Charity, Noah’s Ark Children’s Hospital and Glasgow Children’s Hospital Charity. The money raised to date has supported everything from the provision of life-saving medical equipment to play therapy services which aid patient recovery and help families in need.
Prior to the introduction of Pennies in stores, The Entertainer raised around £2,000 a year in physical loose change through till-side collection boxes. Most recently, customers raised £38,000 in a single week with Pennies.