The retailer decided to begin a fundraising campaign after the life of an employee was saved by the air ambulance team. 

The Entertainer set itself the challenge of raising an impressive £34,000 so the Thames Valley Air Ambulance could purchase a new Tempus Pro defibrillator, a life saving piece of equipment that allows the TVAA teams to provide enhanced medical treatment at the scene of an emergency.

Teams of employees at the toy retailer have been getting involved in a number of different activities to support the fundraising efforts, including marathons and the Toy Trust Big Challenge. Samantha Collier (pictured) from Thames Valley Air Ambulance attended The Entertainer’s Monthly Business Update this morning to accept a cheque for £34,000 for the much-needed piece of equipment.