NEWS

The Entertainer reports +38% YOY profit

Published on: 4th October 2018

TheToyShop.com, The Entertainer’s online platform, reported a 28% sales increase.

The Entertainer has today posted a 38% YOY profit increase for the 12-month period ending January 2018. The retailer, which now has 148 stores across the UK, delivered a total sales increase across all channels of 7.4% with LFL store sales being broadly flat.

In the same period, The Entertainer paid out profit-related bonuses of £1.9m to its employees. The company’s policy of tithing profits resulted in donations of £1.3m and along with other schemes such as Payroll Giving, ‘Pennies’ and carrier bag donations, its total charitable donations exceeded £2m for the first time.

Gary Grant, founder and chairman of The Entertainer, commented: “I’m delighted with these results and credit our continued success to a combination of tight cost control, the strength of our own label offering, our skill at capitalising on trends such as L.O.L. Dolls and our enthusiastic, loyal staff.”

“Looking at current trading, I’m encouraged that at our half year 2018/19 total sales increased by 25% with LFL store sales growth of 12% and, following the successful re-platform of our website, online sales are trading 21% up on last year. Our growth agenda will continue, and we will be looking at every opportunity to expand both nationally and internationally”.

Current year store growth will see a further 12 new stores open along with 10 existing stores being refitted/relocated, including the re-opening of its global flagship Westfield London store following a £750,000 make-over. A successful trial with Matalan during 2017 has also seen 59 in-store toy departments opened during September.

The board is very optimistic about the financial outcome for the current trading year.

RECENT ARTICLES

DreamToys attracts extensive media coverage

Warnings for Christmas supply chain chaos as peak trading season beckons

Hornby sales surge as more take up hobbies in lockdown

Orchard Toys celebrates 25 years of best-selling game Shopping List

UL offers free webinar to help companies navigate Brexit

Smiffys takes on Masha and the Bear licence

Kidicraft introduces new 3D Harry Potter puzzles

DreamToys announces top 12 toys for Christmas 2020

The 2020 DreamToys list in full

AIS buying group appoints Sue Kemp as managing director