NEWS

The Entertainer reveals annual results

Published on: 20th September 2016

The results show a seventh consecutive year of growth.

The company reached a pre-tax profit of £6.9m, after the exceptional investment cost of £1.2m on the build of its new distribution warehouse in Banbury.

Entertainer-480

Like-for-like sales were broadly flat to the previous year’s trading, although 2014/15 was particularly high due to a number of consumer crazes such as Loom Bands, Lego Movie and Frozen.

On a two-year basis, The Entertainer’s sales were up 11% like-for-like. The retailer added a further 18 new stores to its UK network, as well as expanding the number of its overseas stores. There was also an increase in the retailer’s margin, driven by more focused marketing promotions in-store and online, alongside continued strong buying.

The Entertainer saw 39% growth online at TheToyShop.com, and total sales were up 8%, at £139.5m.

Every year, the retailer donates 10% of its net profit to charity every year, meaning that this year it gave away £750,000.

Gary Grant, founder and managing director, commented: “I’m delighted by this year’s results. 2015/16 has been a momentous period for The Entertainer; achieving seven years of continuous growth in such a challenging market is a real testament to the drive and commitment of The Entertainer team. I want to acknowledge the enthusiasm and loyalty of our staff at all levels, as we look for every opportunity to expand both nationally and internationally. The Entertainer will continue to invest, both in-store and online, to enhance the customer experience. This year’s focus being customer personalisation and the launch of our biggest ever TV advertising campaign.”

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