Giving gifts, decorating the tree and spending time with family are among those favourite Christmas moments at the top of the list.
The Entertainer has revealed that almost half (44%) of parents say that giving presents is one of the more special moments their children enjoy over the festive period.
It’s not just children who love to give at Christmas though. The Entertainer has revealed that parents do too, despite many worrying about financial pressures (36%), that their children will be disappointed with their choices (20%) or not appreciate their gifts (16%). With this in mind, it’s not surprising that one fifth (19%) of parents will spend over a month searching for the perfect present while one in 10 (9%) will spend in excess of £300+.
However, the research also shows that over half of children (60%) are happy to receive just a few items on their Christmas wish list. When asked what they would change about the festive season, almost a quarter (22%) of children would make the Christmas Day magic last even longer and one in ten (10%) would choose to spend time with loved ones that are no longer with them.
Other favourite festive moments loved by children across the UK includes putting up the Christmas tree (70%), spending time with friends and family (51%) and watching Christmas movies (51%). And, of course, having time off school.
Gary Grant, founder and executive chairman of The Entertainer, commented: “There is nothing more joyful for a parent than the look on their child’s face as they excitedly wake on Christmas morning and run to see what Santa has left for them. Sadly, not all families can enjoy these magical moments which is why this year, we’ve partnered with The Salvation Army on The Big Toy Appeal to ensure as many children as possible have a gift to open on Christmas Day. For every toy bought and donated by our customers, The Entertainer will also donate a toy, allowing us to work together to transform Christmas for families who are really struggling across the country this year.”
The Big Toy Appeal runs until Saturday 8th December with The Entertainer donating a toy for every toy bought and donated to The Salvation Army in any of its stores, or via its website.
