The Entertainer to advertise on prime time TV this week

Published on: 25th January 2016

The Entertainer is set to advertise on prime time TV alongsThe-Entertainer-480ide ITV’s flagship show Coronation Street.

The plan was revealed yesterday by the company’s marketing and e-commerce director Phil Geary.

The adverts will feature a ‘penny sale’ promotion, where customers buy one toy and get another for 1p, and a new 30 minute click and collect initiative.

The sale will apply to around 200 lines at the high street retailer’s stores and will run for one month.

The adverts will be seen on screens for the first time on Thursday and will feature alongside Coronation Street on Friday.

It will be supported by an online campaign, highlighting the click and collect scheme.

Mr Geary said: “The TV advert and all the high profile media activity will drive people to the tills.”


Breaking News: PlayMonster set to expand global presence with rebranding of Interplay UK

TRA’s Toy of the Year Awards winners announced

Wow! Stuff flashes to the beat with new Chibies

VTech to launch green ELPs as part of ongoing sustainability commitment

Missing Toy Fair? Toy World’s January issue has the industry covered

Fears grow of major price rises due to increased shipping costs

Exclusive: Standing up to Amazon – a successful trading terms strategy

Inventor Adam Borton seeks students for Toy and Game School

BTHA celebrates 2020 toy trade Superhero Awards

The Lego Group launches Lego Bygge Hygge