The first ever Slow Toy Awards open

Published on: 15th August 2012

The team behind the ‘Slow Toy’ movement has launched the first ever Slow Toy Awards.

The awards aim to highlight toys that provide children with more than noise and flashing lights. A panel of significant figures from the industry will endeavour to uncover ten toys that promote traditional play, encourage a child’s own imagination and are well made. The winners will get a badge of honour and be included in a prestigious top ten Christmas list to be promoted in the run-up to the festive season.

The panel of judges includes Basil Snooks from Eric Snooks in Bath, Lucie Toogood from Selfridges, Al Boxall-Gordon from IzziwizziKids, and three mummy bloggers: Nicola from ‘Monsters Funhouse’, Fiona from ‘Mummys Little Stars’ and Kate from ‘What me and the Boys say’, who will be searching for products that meet certain criteria.

To enter simply email the name of the brand, product, stockists, cost and why you feel it should be awarded a Slow Toy accolade to The competition will close at midnight on 14th of September.

For more information, visit


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