NEWS

The Furchester Hotel family debuts at Brand Licensing Europe

Published on: 8th October 2014

Phoebe Furchester-Fuzz, cousin to Elmo, and her parents Funella and Furgus, made their debut on Tuesday 7th October at this year’s BLE.The-Furchester-Hotel300

The family will be featured in a Spring/Summer 2015 line-up of products for the UK including plush and figurines from Hasbro, story, activity, character and novelty publishing titles from Penguin, a dedicated magazine from Immediate Media, and DVDs from Abbey Home Media. Additional key categories will roll out in Autumn 2015.

BLE attendees were invited to a meet and greet with Phoebe and Furgus at Copyright Promotions Licensing Group’s booth E070 on Tuesday. CPLG serves as Sesame Workshop’s licensing representative in the UK, Germany, Austria, Switzerland and Benelux.

The Furchester Hotel, produced by Sesame Workshop and CBeebies, debuted last month. The series, targeted to 3-6-year-olds, encourages creative problem solving. In addition to the Furchester-Fuzz family, the series welcomes Elmo and Cookie Monster from Sesame Street.

Maura Regan, SVP and general manager, Global Consumer Products, Sesame Workshop, said: “The Furchester Hotel is now open for business. We are incredibly excited to introduce a new family of Muppets to this market and fans can expect to see a wide-range of products and retail promotions in the next few months.”

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