January’s edition of Toy World includes a supplement from the specialist media agency.

The 2019 dedicated Generation Media supplement takes a look Generation Alpha (children aged under 8) and how those in the media industry can target it most effectively. Now known as the ‘Glass Generation’, the supplement provides insightful facts and figures on this consumer subset, and offers an overview of the biggest players in kids’ media at the moment.

This special flip-cover supplement also features Giraffe Insights, a specialist kids, youth and family research group, which details the screen habits of kids aged 2-9, and what they mean for the media.

To read the Generation Media Supplement, click here.