LICENSING NEWS

The Hive comes to Smyths Toys Superstores

Published on: 12th July 2013

Disney’s ‘The Hive’ will be available in Smyths Toys Superstore this Summer with character visits from Rubee.the_hive300

Fans are invited to visit the store for a personal meet and greet and photo opportunity, as well as the chance to purchase from The Hive’s toy range by Mookie.

Fans can visit Smyths Toys Superstores event page at www.smythstoys.com for other dates Rubee will be appearing at the stores.

Dryden Geary, marketing manager for Smyths Toys Superstores, commented: “We’re delighted to be working with Mookie by welcoming Rubee to Smyths Toys Superstores. Since the launch of the toy range, The Hive has proven to be a big success story for us and once which never fails to bring the fun factor. We can’t wait to bring The Hive to life before our customer’s very eyes and invite everyone to join us in welcoming Rubee.”

Since its launch, The Hive has gone on to be the number one most viewed programme on Disney Junior, and the second most viewed programme on CITV for children aged 2-7 years.

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