LICENSING NEWS

The Hive enters the DVD market

Published on: 4th July 2013

Space Enterprises has brokered a deal on behalf of Hive Enterprises that gives Abbey Home Media exclusive home entertainment rights to The Hive in the UK and Eire.the_hive300

Dan Harriss, chief operating officer of Abbey Home Media, said: “Everyone at Abbey is delighted to have signed the agreement for home entertainment rights for The Hive. It is a wonderful series with fantastic animation and stories appealing to children of all ages. We have currently scheduled the first release to be available from October 2013.”

Abbey Home Media joins a host of other partners in the licensing programme for the brand. These include Mookie Toys for Master Toy, EMI Publishing, Blues Clothing, Jupiter Toys, Ravensburger, Kurio, LeapFrog and Aykroyds TDP, with product available across the high street as well as via a dedicated ecommerce portal at www.thehiveshop.co.uk. A full range of licensed products will also be released throughout the year in Australia, including playsets, plush and a Master Toy line backed by full TV support.

Mark Hurry, Space director of licensing, said: “We have been looking for a strong partner to take on the home entertainment license for The Hive so it is fantastic to be linking up with one of the best in the business in the shape of Abbey Home Media. There is huge demand out there for anything linked to The Hive so product is set to perform very strongly at retail.”

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